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Beneful food for dogs serves up a whole variety of superb formulas for the perfect balance of healthful ingredients, quality nutrition, and great taste. For your best friend, that means pure contentment.

Beneful food for dogs serves up a whole variety of superb formulas for the perfect balance of healthful ingredients, quality nutrition, and great taste. For your best friend, that means pure contentment.

A lower-calorie dog food that actually keeps your dog happy! With 10% fewer calories than original Beneful.

A lower-calorie dog food that actually keeps your dog happy! With 10% fewer calories than original Beneful.

A lower-calorie dog food that actually keeps your dog happy! With 10% fewer calories than original Beneful.

A lower-calorie dog food that actually keeps your dog happy! With 10% fewer calories than original Beneful.

A lower-calorie dog food that actually keeps your dog happy! With 10% fewer calories than original Beneful.

A lower-calorie dog food that actually keeps your dog happy! With 10% fewer calories than original Beneful.

New Beneful Playful Life Adult Dry Dog food is a perfect balance of real, wholesome ingredients, with extra protein* to help keep a playful dog like yours happy and healthy all day long.   The great-tasting protein comes from ingredients including real beef and highly digestible egg. There's even oatmeal to help sustain energy along with crunchy grains and accents of vitamin-rich veggies for a completely balanced meal.   Beneful Playful Life helps keep the bounce in your buddy's day with extra protein* for some happy, healthy fun.   * Moist, meaty chunks with real beef are protein-rich for muscles-in-motion.  * Antioxidant-rich nutrition accented with tomatoes and spinach help support a healthy immune system  * Highly digestible, nutrient-rich ingredients like egg help maintain strong muscles.  * Calcium-enriched for strong teeth and bones.  * Crunchy corn and wholesome oat meal packed with carbohydrates for energy.

New Beneful Playful Life Adult Dry Dog food is a perfect balance of real, wholesome ingredients, with extra protein* to help keep a playful dog like yours happy and healthy all day long. The great-tasting protein comes from ingredients including real